What makes something a cult? Is it the structure, the people, or simply the label we attach to it? We explore the complexity of culture and cults, the delicate dance between individualism and collectivism, and the power of language to shape perception. We open up about personal associations with the word “cult” and ask what it really means to belong. In the end, perhaps the most honest cult is the one within—a set of beliefs we unconsciously follow, waiting to be made conscious.